True marketing is a science. Numbers are constantly analyzed and several different techniques are conducted and tested to make sure the campaign will stay effective and maximize profits. For some reason, people think it’s different for online marketing.

Online marketers are much more drawn to copy other online success stories instead of running online marketing tests, like split testing. Split testing is a way marketers can closely compare to similar ads and discover which one draws more impressions.

Split testing is a way to bring the science back into marketing, because the truth about marketing is that what worked for one person may not work as well for this new marketing campaign.

Split testing will compare and contrast two ads with subtle differences, ranging from a new font, color, or phrase. After a few days, the marketing company will compare the two ads and see which one drew more attention. Another change is made to that ad and once again they are tested.

The technique in theory, ensures that the marketer will not just assume it’s a good campaign but instead know it’s a great campaign.

Imagine that you read about how to create the best sales page written by a man that has made millions as an affiliate to a specific eBook. He explains exactly how to write up your sales page, you follow his instructions to the letter, and firmly believe you will pull in the profits he received.

Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?

The same holds true for marketing. The audience needs to be addressed, which means you must address and meet their needs. Tailor ads that fit your audience’s demographic.

Split testing is very important in the online marketing world, because it breaks down such a large audience and demographic to fit the needs of your product or service. Even though the World Wide Web expands everywhere, the audience is always more defined when it relates to a certain product or service.

Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it’s one of the more viable and accurate ways to test out your ads as well as compare and contrast.

© GrahamMcKenzie for Niches 2 Riches Marketing Blog, 2009. | Permalink | One comment | Add to del.icio.us
Post tags: Affiliate Marketing, analytics, Business Building, conversion optimisation, internet marketing, internet;business, Niche Marketing, niche traffic, niches, split testing, traffic generation, web development, webmaster

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