Google AdWords is the most potent high-volume advertising tool on the Internet. Millions of Internet entrepreneurs use it to create and post ads around the world through Google and its search partners. It’s no wonder that you are keen to get started with Google Adwords and start making money.

The beauty of Google Adwords is that it can do something that no other form of advertising can do. Adwords can target the exact customers you need to make sales. Adwords grants you unmatched access to keyword generators and demographic tools, allowing you to find just the right keywords to bring in just the right demographic for maximum return on your advertising dollars. Anytime someone in your target demographic searches for your keyword phrase, your sponsored link will appear to the side of the screen. And you don’t have to pay for that ad unless someone clicks on it.

Let’s say you run a fantasy baseball site. With Google Adwords, you can create an add that allows you to target searches on fantasy baseball related keywords to show your ads. Every 30 days, between 74,000 and 20,000,000 people search for information about fantasy baseball, with the peak in March of every year. Competition from other advertisers is high, but the rewards are as well. At an average Cost per Click (CPC) of around $0.93, each click can bring a valuable, targeted visitor to your fantasy baseball site.

Let’s say you make $25 per sign up to your website. You get an additional $100 per 10,000 visits you get in ad revenue. The more people you can get coming to your website, the more money you will make. If one in 20 people signs up for your site after clicking your ad, you make $5 in profit per signup, plus whatever profit you make on advertising revenue for their repeat visits. If you find the right keywords so that one in 10 visitors from Adwords signs up for your site, you make $15 per signup. Twice the sign-up rate yields three times the profits. That’s the beauty of sticking with Adwords.

Like any other advertising option, Adwords is a basic investment. You put money in to get more money out. Unlike other advertising services, though, Google Adwords gives you more control over exactly what kind of traffic you generate for your website. You can choose whom to target, what kinds of searches to target, and when to display your ads for maximum response.

As you hone your target demographic, you will earn enough to reinvest in even more advertising to grow your niche on the net. Millions have done this already and proven that online advertising is one of the best moneymakers around.

© JustinHarrison for Niches 2 Riches Marketing Blog, 2009. | Permalink | One comment | Add to del.icio.us
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