In today’s economy sales may be harder to come by, but there are steps you can take to strategically build your business even without getting a ton of new customers. Niche marketing is a great way to get customers that you have targeted for your niche products, but unless it is a large niche and you have tons of traffic, you may be in for a rude awakening.

Don’t get me wrong, I am by no means putting down niche marketing, but because niches have less traffic due to a smaller market they also have less sales on average,  and it has been proven that most new prospects to your site will not buy on the first visit.

Statistically  they will buy on their seventh visit.  If your sales copy is good and you have a compelling offer with good content and perhaps some bonuses, than the best you can hope for, is for them to bookmark your site and return later to buy.

The need for a regular customer base of subscribers or members becomes even more important. If you do not have a subscriber list and/or a continuity plan in place, you may have just missed the boat. You see, once  they have opted in to your subscriber list and purchased from you, they are more likely to purchase from you again. So the need for an auto-responder and email marketing campaign are crucial to your success.

If you delivered on everything you said your product would do for them, than you have established a relationship with them based on trust. They are happy with you and your  product. Even though they may not buy every promotion you send out, they are more likely to not only read it, but to buy from you again. It just makes sense.

It is just like when you are a regular customer at a particular store, you feel more comfortable shopping there. Well, subconciously it is the same thing. You have purchased there before and you know what to expect.

Next we have to write some killer sales copy. The most important part is the headline, because if the headline does not get them to open the email, you do not have a chance to convert the sale. If you can write a great headline and the body copy is only average than you can compensate for that by adding more value, more content and extra bonuses.

Make it a no-brainer! Make it too good to be true! Make it the deal of the century! If it is an offer they cannot pass up and you still don’t convert the sale, you need to revise the copy. Change the promotion then send it out again. Oh, and don’t forget to include the call to action at the end. You would be surprised at how many people do not ask for the sale. Because if you don’t ask for the sale, you’re probably not going to get the sale.

Sometimes you will have a list that just does not respond well. It happens. As a matter of fact, it even happens to some of the big name Gurus. I learned that last year while taking one of those high priced home study courses by one of the biggest Gurus in the internet marketing industry. It was packed with killer content and I learned a ton of great stuff.

Even though the course had nothing to do with e-mail marketing, he threw in a secret that he uses on his most non-responsive lists and gets incredible results every time. He said that everyone he has shared it with also gets a massive flood of extra sales whenever they use it. So I put a product together that has the exact emails he uses, a template and a video that shows you exactly what he does.

I call it “The Guru’s Secret” and I am going to limit the sales to 500 so it will keep it’s value in tact.

Now you can discover how one of the Best Known Internet Marketing Gurus gets his list to convert!

Get yours while there are still some available. Click on the link and discover The Guru’s Secret

To Your Success,

Randy Drummond

This entry was posted on Wednesday, February 11th, 2009 at 11:31 pm and is filed under Email Marketing, Niche Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.