The easiest way to explain a niche market is to take any broad market and break it down into smaller submarkets or categories. These submarkets are called niches.

A good example would be fishing. Let’s say your market is fishing, so you break that down into smaller submarkets like freshwater fishing and then break it down some more, like bass fishing.

Break it down as much as you can before you start your keyword research.

The reason you should break it down as much as possible, is because you never know what keywords are going to have the highest searches and the least competition. That is how you dominate a niche market or any market for that matter.

Using the above example let’s say you found out that there was high searches and low competition for a term like “best bait for bass fishing”. Now you do some research on the topic and find out that it varies by season. So you make an e-book or an article or a video on “The Best And Most Effective Bait To Use While Bass Fishing During Cold Weather”.

This is just an example, I have never researched this market but if you want to do it you never know what you might find. There are gold mines out there if you find the right niche.

Just remember to break down each market as much as you can. Then research each keyword and keyword phrase. Write down all of your results. After you have done all of the research then you can effectively compare your findings and decide which niche is right for you.

If you are new or just starting out, and you feel like you have no idea where to start. Pick a subject you are very passionate and have knowledge about. That way when you write your article or e-book, it will come across like you are an authority on the subject and you will get instant credibility in that market.

Another good tip is that when you write your article, you write it the same way you would say it, if you were in a conversation with a friend (excluding any profanity of course). It will come across better and makes it more personable.

Remember, relationship marketing is huge right now. People want to buy from real people not some unknown faceless company they don’t trust. Just look at social networking and you’ll understand what I mean. Don’t just sell your product, sell yourself.

The market you seek to dominate, desires the information you are providing and trust is very important in their decision to buy.

(Desire + Trust = Wealth)

So get out there and sell something !

To Your Success,

Randy Drummond

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This entry was posted on Thursday, February 26th, 2009 at 8:45 pm and is filed under Niche Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.